Digital Marketing Services

When a website undergoes an SEO audit, it’s being evaluated on how well it’s optimized for search engines. An SEO audit identifies errors that may prevent your site from ranking as well as identifies opportunities to improve. During an SEO audit, our team will comb through your website, conduct keyword research, and create an in-depth presentation of their findings as well as solutions to improve. Conducting a comprehensive SEO audit allows you to see exactly how your website is performing on search engines and how you can improve performance.

A competitor analysis is a critical component of a website audit because it provides valuable insights that help you optimize efforts, refine strategies, and outperform competition in the online marketplace. A competitor analysis compares your site and a competitor’s site, specifically digging deep into organic search rankings, traffic, backlinks, content strategies, and keyword targeting. This process also plays a role in keyword research by uncovering the keywords used by competitors, giving you the opportunity to refine your keyword research and strategy. This process is essential for strategic decision-making and execution to ensure your efforts lead to success.

Enterprise SEO refers to SEO services for large and complex websites that have a massive number of URLs. Due to the complexity and size of these websites, they can be quite the undertaking. However, an enterprise SEO audit is still necessary. No matter the size or complexity of your site, ensure that your content is optimized to rank on the search engine results page. SEO services for enterprise websites include an SEO audit, keyword research, SEO strategy, technical SEO audit, and more.

Local SEO focus on growing your website’s visibility on local search results on search engines like Google. This strategy helps your business stand out and drive traffic to the physical location of your business from online leads. Part of a local SEO strategy may include targeting specific geographic keywords in your website’s content and meta descriptions, as well as adding your physical location address to your website and encouraging local-based reviews. Off-page SEO for local businesses involves building links from trusted location or niche-specific directories, enhancing Google's trust in the business. Local SEO can bring in more people to your physical location and boost your local search rankings which results in increased traffic to your website. 

Having a successful SEO strategy isn’t just about optimizing content and implementing keywords throughout your website. The technical aspect of your website plays an integral role in the success of your SEO efforts. Technical SEO services include checking HTTPS status codes, optimizing site speed, running crawl error reports, auditing redirects, and eliminating duplicate content. These aspects of a website greatly impact SEO efforts; therefore, they need the proper attention in order to have a successful overall SEO strategy.

A backlink is a link on a website that leads to another website, and if you have a backlink from high authority websites, not only will the organic rankings of the website increase but it will also gain a steady stream of traffic. Quality backlinks, such as guest blogging on valuable websites, can drive more sales. Our SEO backlinking services include creating and promoting linkable assets such as blog posts and visual content, such as infographics.

As video content continuously becomes more popular in the digital space, it’s imperative to have a clear understanding of how to optimize your video content. When you optimize your video content, you’re ensuring that it will reach the intended audience, which may then boost engagement and traffic. Optimizing your content includes implementing keywords into the title and description, adding subtitles, creating a visually pleasing thumbnail, and more. Making these minor changes to your video content will help your content be pushed toward the intended audience.

Your website is often the first point of contact a potential customer has with your brand, which means that your website needs to give visitors a positive first impression. If your website has a beautiful and responsive design that allows users to easily find the information they need about your business, you are providing them with a positive impression. Ensuring that your users have a good experience on your website increases the chances of conversion.

American Website Development delivers websites, intranets, and mobile apps built for success. We work to develop solutions that meet your business’s online goals and provide you with a digital solution that produces results, from the initial design through development, hosting, and post-launch support. 

Paid search ads are crucial for businesses because they ensure immediate visibility on search engines, drive targeted traffic, and allow precise budget control. Paid ads enable businesses to reach potential customers who are actively seeking your products or services and have the capability to maximize ROI and boost online presence.

Video PPC ads are vital in the digital marketing landscape as they engage and captivate audiences effectively and convey complex messages in a compelling manner. Producing video content may boost a business’s brand awareness, engagement, and conversions, making it an essential tool to reach and resonate with a diverse audience.

Display PPC ads appear on a network of websites, attracting a wide audience, and can be effective with retargeting and brand exposure. This form of ads combines compelling visuals with precise targeting, ensuring businesses can reach potential customers and stay top-of-mind. Display PPC ads foster brand recognition, build trust, and contribute to a digital marketing strategy that maximizes online visibility and conversions.

Local PPC ads are essential for businesses targeting specific geographical areas. Implementing tools like Google Business Advertising may be effective in building this strategy, as it optimizes a company’s presence in local search results. This tool enhances visibility with crucial information about a business, such as an address and phone number to ensure that users have correct contact information. Geo-fencing ads use location-based technology to target potential customers within a defined radius, ensuring that content reaches the right audience. Finally, local service ads are specific to service-based industries and highlight verified businesses, promoting trust and reputation among consumers. All of these strategies collectively empower businesses to effectively tap into their local markets, improving brand visibility and driving foot traffic, phone calls, and online inquiries.

A remarketing ads strategy is an approach designed to target users who have previously visited a website but didn’t convert. By displaying tailored ads to this audience across various online platforms, businesses can re-engage potential customers and nurture interest in a business. This strategy capitalizes on familiarity and has the opportunity to boost conversion rates because it reminds users of their initial interest. When working with this strategy, it’s important to keep in mind that it requires careful segmentation, compelling ad content, and ongoing tailoring to effectively rekindle engagement and drive conversions.

Ecommerce shopping ads are a powerful tool for online retailers and often run on platforms such as Google Shopping and various social media. These ads showcase products to potential customers and typically feature an image, product details, price, and the store name in a visually appealing format. This allows shoppers to make informed purchase decisions quickly and are highly relevant. By targeting users who are actively searching for products, it increases the likelihood of conversions. Businesses can manage and optimize these campaigns and maximize ROI.

A Google Ads audit is a comprehensive evaluation of an existing Google Ads campaign. In this process, it assesses various elements like keywords, ad copy, targeting, and budget allocation to ensure optimal performance. This is an important process because it’s able to uncover inefficiencies, wasted budget, and missed opportunities, while providing actionable insights designed to refine the campaign, enhance ROI, and reduce costs. By identifying underperforming areas and implementing improvements, a Google Ads audit can lead to increased ad relevance, higher click-through rates, and ultimately more conversions. This makes it an essential practice for maintaining a cost-effective and results-driven online advertising strategy.

Website content copywriting is a critical component of having a successful digital presence. It’s also the foundation of your SEO strategy. The content on your website is meant to deliver valuable information to visitors while at the same time actively working toward your SEO goals. Here at American Website Development, we have an award-winning team of professional copywriters who consistently produce strategic and creative content. Our writers stay on top of the latest industry trends and technology, while also keeping Google’s standards in mind. 

The copy on your website is one of the first things that current users and potential users see about your brand. Therefore, your website copy must be informative and creative, while at the same time giving users a positive first impression. Our team of highly skilled writers are experienced in creating compelling website copy that effectively complements your array of digital marketing campaigns and other online marketing services.

A website content audit is the process of performing a qualitative assessment on an existing website and analyzing its content in order to keep inventory and provide insight on which content to keep, update, or discard. Performing a content audit on your website can answer questions regarding its SEO, page optimization, page performance, and audience engagement. This is a great way to have a better understanding of why your website may not be ranking on the SERP or why your content may not be bringing in the expected results.

Social media management is an aspect of social media marketing that covers the planning, creation, and publishing of content on social platforms. This process includes regular social media audits and audience research, which are two essential aspects of creating engaging content. Through strategic content strategy, monitoring your analytics and engagement, and more, you will consistently create content that resonates with your audience. 

Social media advertising helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads, and transform them into paying customers. This is one of the most popular and effective digital marketing methods for boosting conversion rates. It involves displaying paid socials or sponsored content on various internet/social media platforms, such as Instagram, Facebook, Pinterest LinkedIn, and more. By posting sponsored, yet creative, content on different social media platforms and targeting specific customer demographics, you’re able to direct your content to your exact audience.

Here at American Website Development, we create social media content that’s designed to push your brand forward and grow your audience. As an experienced digital marketing strategy agency, we write content for every popular social media platform, LinkedIn, X (formerly known as Twitter), Facebook, Instagram, TikTok, and Pinterest. As the social media space continues to grow and change, your business must grow with it to reach your target audience and stay relevant.

As the social media marketing industry continues to grow, influencer marketing becomes more common as a form of digital marketing. Customer behavior has shifted, and more people are looking at testimonials and reviews to inform their purchasing decisions. As such, influencer marketing has never been more effective in the social media marketing space.

Events offer unique opportunities for your business to get much needed face-to-face interactions with potential clients, as well as exposure to different audiences. As such, it’s important to have a creative strategy when it comes to promoting and marketing your event appearances to drive attendees to your booth and keep them engaged, even after the event is over.

When it comes to email marketing management, it’s important to have a clear understanding of what goals you have for your email marketing campaigns in order to properly manage your strategy. Our email marketing management services can help you accurately understand the performance of your campaign and make changes as necessary.

Email marketing automation is the process of creating a complex email strategy and sending automatic emails based on actions. These actions can include demographic data, behavioral data, topics that are important to your audience, and more. This strategy will allow you to create a more personalized campaign that’s tailored to your audience, which has the potential to further engage them with your content and end with a conversion.

Whether you're B2B or B2C, a comprehensive, creative email marketing strategy is imperative when it comes to sending successful campaigns that entice users to act. At American Website Development, our email marketing strategy services help your business leverage email effectively as a powerful tool for building relationships with customers, driving engagement, nurturing leads, and ultimately, achieving marketing objectives and business growth. From email list building, tracking, segmentation, and subscriber engagement, a robust email marketing strategy is essential for success. 

If your website is difficult to navigate and use, it can drive users away, cause frustration, and lower conversion rates. Through an array of tools to collect key user metrics such as heatmaps, we can evaluate your user’s behavior and motivations to provide a plan that optimizes user flow. This will not only enhance the usability of your website overall but also provide a better user experience, which can directly enhance conversion rates.

On July 1, 2023, the standard Universal Analytics property was replaced by Google Analytics 4, making it the next generation of analytics to collect event-based data from your website and applications. This is an incredibly big change and it may be confusing to understand how the new platform works or if it’s implemented properly. Our expert analytics team can help your business implement GA4 to collect the right data in order to learn more about these changes. 

Having a clear understanding of the data from Google Analytics will help you better understand the performance of your website and applications. Here at American Website Development, we have a team of expertly trained data analysts who can help you understand the innerworkings of Google Analytics and help you learn how to get the most out of the tool. 

Google Tag Manager is a tag management system that allow you to quickly and easily update measurement codes and related code fragments, known as tags, on your website or application. The tag manager is an extremely helpful tool; however, it can be overwhelming to get started if you’re unsure its capabilities. Here at American Website Development, we have a team of experts who know the ins and outs of the Google Tag Manager and can help you get started.

Data visualization is the graphical representation of information and data through the use of visual elements such as charts, graphs, and maps. This form of displaying data can provide an accessible way to see and understand trends, outliers, and patterns in your data. Through this service, our data analytics team will present your data in a visual way and explain how the information is relevant to reaching your unique goals.